Lessons to be learnt from Myntra Jabong acquisition: Story of Rocket internet’s failure

At first Myntra was taken over by Flipkart and then Myntra under Flipkart took Jabong in 2016 which marked the failure of Rocket Internet. This deal has transformed the future of E-commerce in India. “This deal is a validation of the conviction we had. I remember three to four years ago I had said in an interview when I was asked about Jabong that in 2016 Jabong will not matter,” says Mukesh Bansal, Co-founder and former CEO of Myntra. Rocket internet is a Germany based company headed by Oliver Samwer with his brothers and founded...